Marketing For Dummies
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Digital Trends at Men Fashion Week January 2012
What’s in and what’s out this season at Men Fashion Week in Milan and Paris? Regardless how amazing the collection could be, what’s behind the best fashion shows is the good PR and Marketing preparation. With the democratization of fashion, as a consequence of the technology evolution, now brands are fighting for eye balls like a TV … Continue reading
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Recently I discovered the think tank for digital innovation L2 which made my life easier thanks to their greatly valuable reports that rank major brands in different industries according to their digital IQ. The definitive benchmark for online competence, Digital IQ Index® reports score brands against peers on more than 350 quantitative and qualitative data points, diagnosing their digital … Continue reading
Some days ago I was flattered to be asked to contribute to a book about Social Media with my humble opinion on the bright future of brand communication through social media. Since the book will be in Bulgarian but the matter is discussion friendly I thought to re-assume in my blog and to see after some months what … Continue reading
